Nurturing Sales Leads: Engaging customers with the Knowde Marketing Platform

There is, of course, a way to help drive traffic to supplier storefronts and create sales leads: Knowde’s Marketing Platform. This powerful ecosystem allows you to reach prospective customers inside and outside of Knowde, and creates opportunities to engage and  nurture them throughout the sales cycle.

Use the Knowde Marketing platform to chat with leads and customers.

Our first blog about sales leads introduced Knowde’s Account Manager platform, which provides all of the data suppliers need regarding potential customers. There is, of course, a way to help drive traffic to supplier storefronts and create sales leads: Knowde’s Marketing Platform. This powerful ecosystem allows you to reach prospective customers inside and outside of Knowde, and creates opportunities to engage and  nurture them throughout the sales cycle.

The Knowde Marketing Platform

The Marketing Platform is a suite of tools that makes it simple to quickly and easily cultivate leads into sales and new revenue by helping track all lead touchpoints, which can be created with targeted communications.

With Knowde, the days of using spreadsheets, sending ad-hoc emails, and making cold calls (which may or may not yield results) are over. The Marketing Platform will not only increase the efficiency of sales efforts, but also significantly expand reach, while providing tools to track every communication. It also offers a new, digital way to engage with existing customers and streamline processes. It’s easy to import customer lists onto the Marketing Platform, making it easier than ever to engage more consistently.

There are three key capabilities that the Marketing Platform offers:

1. Customer Relationship Management (CRM)

Knowde’s Marketing Platform has a smart CRM system that makes it easier than ever to maintain contacts and manage industry relationships. In addition to importing a list of contacts, Knowde lets suppliers add contacts from their Knowde storefront. It’s then possible to sort and organize contacts into separate lists, add notes about each contact, create reminders and more.

2. Push Marketing Tools

Want to avoid the expense of an outside agency? Knowde’s Marketing Platform offers personalized, professional email templates that include your company’s logo and brand colors. Simply a template, populate content following the text guide, and send to your designated list(s). As you can see in this example, there’s plenty of room for customization:

Set up a campaign
Use the Knowde Marketing Platform to construct campaigns from marketing templates.

3. Email Campaigns

By defining a specific contact list, you can create and send targeted email campaigns to engage with prospective customers (or even to just a single contact – flexibility is yours). You have full control over who and how many to communicate with; the reach is unlimited. You can even customize further, sending dynamic content to different contacts with the condition builder (see image below).

Set up conditions for your marketing blast.
Use conditions to segment your audience.

4. Email Automation

You can set up automated responses to storefront visitors  based on predefined contact attributes and behavior. For example, if a contact previews a document on your storefront,  an automated message can be triggered. In the example below, visitors would receive an email reminder regarding the product. Automation allows you to engage with contacts who express interest in products and encourage them to take the next steps through the sales process.

Set up a trigger in the knowde marketing platform
Set up triggers and customize your email automation.

Interested in unlocking the potential of sales leads with Knowde’s Marketing Platform? Connect your contact list to the professional email template guide we provide, and click send today.

Coming soon to Knowde’s Marketing Platform…

Advanced audience segmentation

While contacts can be manually segmented into targeted lists, Knowde is planning on enabling advanced segmentation using additional contact and user behavior variables. For example, if a customer previews five products with defoamer functionality, they could be automatically placed into an email automation that delivers targeted defoamer content. More information to follow!

The Knowde Marketing Platform is a Premium feature, accessible to only Premium Suppliers. Click here to learn more.